High Ticket Digital Marketing 2024

High ticket digital marketing is rapidly taking over the marketing world, boasting some of the highest ROI marketing campaigns currently out there.

With its ability to create unique offers, high ticket digital marketing pushes some of the biggest entrepreneurs to the top of their respective industries.

In this guide, I am going to walk you through high ticket digital marketing and how it can help you increase the overall lifetime value (LTV) of your business.

What is a High Ticket Offer?

A high ticket offer is a product or service whose price usually lands upwards of $1000. Of course, the higher price tag has to offer more benefits and value to the customer. Unlike lower-ticket items, where the customer sees an ad and buys the product immediately from Amazon, high ticket offers create a relationship with the customer over time to close the sale.

There are countless example of high ticket offers, such as:

• Coaching
• Consulting
• Investment opportunities
• Courses
• Events
• Housing
• Venues

These offers all have a way of justifying their value with a higher price tag. The above offers include information exchanges, networking opportunities, and foundational experiences, which offer consumers a higher return on investment.

High Ticket Digital Marketing

Now that we have a nice high ticket offer, how are we going to sell it to the world? Here comes a subsect of digital marketing – High Ticket Digital Marketing. Simply put, high ticket digital marketing is the strategies and approaches used to sell high ticket offers.

While low-ticket offers, like a shirt with your favorite TV show character on it, may use Facebook Marketing to show you that offer, you might go to Instagram to make a direct purchase.

High ticket offers, like a $5K business consulting program, can still use Facebook Ads. However, instead of asking for a direct purchase, that ad is part of a nurturing sequence. This strategy typically uses a sales funnel that takes someone from not knowing, liking, or trusting the offer to when they will close the sale. By engaging in that nurturing sequence, the customer will come to know, like, and trust that person or offer.

Most, if not all of these offers close over the phone. Don’t let this scare you if you are an introvert like me. There are many people who specialize in high ticket closing.

High Ticket Sales Funnel

The simplest part of the high ticket digital marketing formula is the sales funnel. There is no need to reinvent the wheel with these funnels. Just copy this structure:

1. Traffic from Facebook Ads, YT Ads, Google Ads (Pick one)
2. Landing Page (Use Clickfunnels, they specialize in this)
   • On that landing page have:
     • A headline
     • A video-sales letter (VSL) or webinar
     • A booking calendar
3. Text and call each lead before the call
4. Close the lead on the sales call

This is a basic formula for most high ticket digital marketing strategies, but each funnel will be unique to what or whom you’re selling.

High Ticket Digital Marketing Tips

High ticket digital marketing can give you the highest ROI, but it can be a bit tricky to get started and see results. So here are some tips:

• Dive Into a Specific Niche – The only way you can charge more for your offer is to be very specific with who you help and how you help them
• Use Case Studies – The easiest way to show your product or service works, is to demonstrate how it works for everyone else. Ask your customers or clients to record videos or write testimonials you can use to handle objections.
• Sales Training – Again, most of these transactions will be done over the phone, so it’s best to look into some sales training. Even if you have someone else take the calls, sales training will help you help your team.
• Stand Out – The best way to use high ticket digital marketing to your advantage is to stand out from the crowd and be unique.
• Look for Mentorship – Mentorship is the best method of learning the ropes while still forging your own path. With guidance, you can avoid losing money to rookie mistakes. Copy first and then make variations that make sense for your offerings.
• Traffic Sources – Always look to identify which traffic source is best to target your ideal client. Here is a link to my post about different digital marketing ideas.

Summary

High ticket digital marketing is an effective way for your business to close high ticket sales and reach a higher ROI. While a higher price point may sound counterintuitive to some, as the most common narrative is to underprice your competition, high ticket digital marketing is sweeping the landscape and is here to stay.

If you have a high ticket offer or want to create one, but you need some additional guidance, click the button below and I will see how I can help!